The California Tus Valores campaign is an effort of the Latino Partnership for Conservative Principles, an initiative of the American Principles in Action, an organization dedicated to preserving and propagating the fundamental conservative principles upon which our country was founded.

The Partnership's dual mission is to garner greater Latino support for conservative causes and candidates and, at the same time, to encourage the conservative movement to support Latino conservative groups, leaders, candidates and policies that are welcoming of Latino immigrants. In this manner, it serves as an effective liaison between established conservative groups and the growing Hispanic community.

The Latino Partnership works within the Latino community to support candidates who are committed to fundamental conservative values and ideals and who also favor policies that are welcoming to immigrants.

The Tus Valores Campaign is an independent expenditure of American Principles in Action, a 501(c)(4) organization.

Other important sponsors include:

Susan B. Anthony List, a nationwide network of over 280,000 Americans, residing in all 50 states, dedicated to mobilizing, advancing, and representing pro-life women in politics. Its connected Candidate Fund increases the percentage of pro-life women in the political process:

The National Organization of Marriage, a nonprofit organization with a mission to protect marriage and the faith communities that sustain it. For decades, pro-family organizations have educated the public about the importance of marriage and the family but have lacked the organized, national presence needed to impact state and local politics in a coordinated and sustained fashion. NOM seeks to fill that void. It is organized as a 501(c)(4) nonprofit organization, giving it the flexibility to lobby and support marriage initiatives across the nation: