At over 46 million people, Hispanics are the largest and fasting growing ethnic group in the United States. We make up 15% of the U.S population.

By 2050, the Hispanic population will account for 29% of all those living in the U.S. Our combined national buying power accounted for $951 billion (8.9% of total US buying power in 2008), and comprises $228 billion in California alone.

Today, nationally, there are 18.5 million Latinos that are eligible to vote. This accounts for 9% of all eligible voters in the U.S. Never before have we had such an opportunity to shape the country we love.

Hispanics make up 34% of the electorate in both California and Texas, and these percentages in key swing states:  

• Florida- 21%
• Colorado- 20%
• New Mexico- 44.8%
• Arizona- 30.3%
• Nevada- 25%
• Hispanics make up 15% or more of the populations of Illinois, New York and New Jersey as well.

Latinos are pro-traditional family. 56% of Latinos oppose redefining marriage, compared to 42% of all non-Hispanic people. In 2008, for example, Latino voters helped provide the crucial margin of victory for Proposition 8 in California, which restored the traditional definition of marriage. Latinos supported the initiative by 53% (compared to 49% support among non-Latino whites).

Latinos also strongly believe in the dignity of the human person. 57% believe abortion should be illegal, compared to 40% of all non-Hispanic people.